Here at FEBS, I am for the first time doing the reflection that sex obviously can sell anything – even biology. With a mixture of disgust and interest of how much more attention it actually brings, I have been watching the two “antibody princess” girls that’s been running around at the conference, trying to sell antibodies. Unfortunately, I have not brought my camera, so all I have is these pretty bad pictures taken with my phone. I will not name the company behind this, as I do not want to function as an inappropriate extra advertising space for them, but it’s interesting to note that the “sex sells” thing has reached into molecular biology. And it makes me wonder what’s next…